In speech, what is the term for presenting the strongest evidence first?

The term for presenting the strongest evidence first is known as the primacy effect. This concept refers to the cognitive bias that suggests information presented at the beginning of a speech or presentation is more likely to be remembered and have a greater impact on the audience. By placing the strongest evidence or key points at the forefront, speakers can capture attention and establish a compelling argument from the outset. This strategy can set a positive tone for the rest of the presentation and enhance the overall persuasiveness of their message. Using this approach effectively can create a lasting impression and encourage the audience to remain engaged throughout the remainder of the speech.