Western Governors University (WGU) COMM3015 D268 Intro to Communication: Connecting With Others Practice Exam

The term that describes a logical argument presented by a speaker is logos. Logos refers to the use of reasoning and logical appeal to persuade an audience. It involves presenting facts, statistics, and logical conclusions to support the speaker's claims and to engage the audience’s rational thinking.

Using logos effectively can strengthen arguments by making them more credible and compelling through structured reasoning. This approach helps the audience follow the speaker's line of thought and understand the basis for their conclusions. In communication contexts, appealing to logos is essential for building a rational case that can effectively influence listeners.

In contrast, other terms like rhetoric encompass the broader art of persuasion, and ethos refers to the credibility and ethical appeal of the speaker, while pathos relates to emotional appeal aimed at eliciting feelings from the audience. Therefore, logos is specifically centered on logical reasoning, marking it as the correct term in the context of a logical argument.